Live Support Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Hair samples on washing line

The engineering story

A 1,010-mile journey. To understand the science of hair.

Divider line

James Dyson holding motor

"Hair dryers shouldn’t damage hair. With our technology, we knew we could do better."

James Dyson

Vintage and competitor hair dryers

Hair dryers haven’t changed much since the ‘60s.

Conventional hair dryers were being held back by big, bulky motors. And with extreme heat for styling, could cause irreversible damage to hair. We weren’t willing to accept convention.

Dyson Supersonic hair dryer disassembled in lab

1,010 miles of hair. 103 specialists. One purpose.

Straight, wavy, coiled, curly. 1,010 miles of real hair went through our purpose-built labs. Our specialist team of trichologists, engineers and stylists looked at everything from airflow dynamics to hair’s cellular structure, to understand thermal, mechanical and chemical damage, and their effect on hair health.

Hair strand under microscope

Damage can be invisible. But not to us.

We found that damaged hair doesn’t always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair’s ability to reflect light, affecting shine. We had to find a way to dry without extreme heat.

Dyson Supersonic hair dryer technology cutaway

Staying cool.

Temperatures above 150°C cause irreparable damage, so we developed Intelligent Heat Control. Adding a glass bead thermistor in front of the heating element meant we could measure the exit airflow temperature 20 times every second, and prevent temperatures exceeding 150°C.

Dyson Supersonic hair dryer side view lab test

Powerful airflow. Controlled heat.

We found that effective – and safe – drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it’s so small, it could fit in the handle, allowing a better balance in the hand.

Dyson Supersonic hair dryer prototypes

Fail. Fail again. Fail better.

We built 600 prototypes, 599 of them failures. But each one taught us something: how we could make it better. Every iteration was an improvement. Every prototype closer to a revolutionary invention.


Million GBP invested in hair research


Miles of hair tresses analysed


Months in development


Dyson engineers assigned to the project

Divider line

Hair dryer front view

Dyson Supersonic™ hair dryer.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

Choose your model
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™
  • Dyson Supersonic™ hair dryer Black/Purple gift set
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Choose two out of three accessories.
    Diffuser
    Diffuser
    Non Slip Heat Mat
    Non Slip Heat Mat
    Storage Hanger
    Storage Hanger
    Smoothing Nozzle
    Smoothing Nozzle
    Styling Concentrator
    Styling Concentrator
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.17 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.17
  • Dyson Supersonic™ hair dryer White/Silver gift set
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Choose two out of three accessories.
    Storage hanger
    Storage hanger
    Non-slip heat mat
    Non-slip heat mat
    Smoothing nozzle
    Smoothing nozzle
    Styling concentrator
    Styling concentrator
    Diffuser
    Diffuser
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.17 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.17
  • Dyson Supersonic™ hair dryer Iron/Fuchsia gift set
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Choose two out of three accessories.
    Non-slip heat mat
    Non-slip heat mat
    Storage hanger
    Storage hanger
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Smoothing nozzle
    Smoothing nozzle
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.17 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.17
  • HD01 UK Ir/Ir/Fu + Sv Bag
    Dyson Supersonic™ hair dryer Iron/Fuchsia with platinum bag
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Platinum storage bag.
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Platinum bag
    Platinum bag
    Smoothing nozzle
    Smoothing nozzle
    Non-slip heat mat
    Non-slip heat mat
    Storage hanger
    Storage hanger
    £299.99
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £26.93 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £26.93
  • Dyson Supersonic™ hair dryer Black/Purple
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Diffuser
    Diffuser
    Non Slip Heat Mat
    Non Slip Heat Mat
    Storage Hanger
    Storage Hanger
    Smoothing Nozzle
    Smoothing Nozzle
    Styling Concentrator
    Styling Concentrator
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £26.93 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £26.93
  • Dyson Supersonic™ hair dryer White/Silver
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Smoothing nozzle
    Smoothing nozzle
    Non-slip heat mat
    Non-slip heat mat
    Storage hanger
    Storage hanger
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £26.93 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £26.93
  • Dyson Supersonic™ hair dryer Iron/Red with red case
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Red presentation case.
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Red presentation case
    placeholder
    Smoothing nozzle
    Smoothing nozzle
    Non-slip heat mat
    Non-slip heat mat
    Storage hanger
    Storage hanger
    £329.99
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.62 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.62
  • Dyson Supersonic™ hair dryer Black/Purple with black case
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Black presentation case.
    Smoothing Nozzle
    Smoothing Nozzle
    Styling Concentrator
    Styling Concentrator
    Storage Hanger
    Storage Hanger
    Black case
    Black case
    Diffuser
    Diffuser
    Non Slip Heat Mat
    Non Slip Heat Mat
    £329.99
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.62 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.62
  • Dyson Supersonic™ hair dryer Iron/Fuchsia with platinum case
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Platinum presentation case.
    Smoothing nozzle
    Smoothing nozzle
    Storage hanger
    Storage hanger
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Non-slip heat mat
    Non-slip heat mat
    Platinum case
    Platinum case
    £329.99
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £29.62 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £29.62
  • HD01 UK Ir/Ir/Fu + Tn Case
    Dyson Supersonic™ hair dryer Iron/Fuchsia with leather case
    Powerful Dyson digital motor V9.
    Three magnetic styling tools.
    Hand-finished leather case.
    Tan case
    Tan case
    Diffuser
    Diffuser
    Styling concentrator
    Styling concentrator
    Smoothing nozzle
    Smoothing nozzle
    Non-slip heat mat
    Non-slip heat mat
    Storage hanger
    Storage hanger
    £349.99
    Learn more
    Apply at checkout for monthly instalments**. Select instalments and pay from £31.42 per month, for 12 months.  See representative example & learn more
    12 monthly instalments
    From £31.42
Dyson Supersonic™ hair dryer on a bed

Give guests an exclusive styling experience, in the comfort of their own room.

Divider line

Direct from Dyson

2-year guarantee

2-year guarantee

Your Dyson guarantee

We don’t stop caring about our machines once they’re yours. We offer a guarantee on parts and labour for five years on our upright and cylinder vacuums, and two years on cordless machines, hair dryers, purifiers, fans and fan heaters.

When you buy from dyson.co.uk, you can choose to register your guarantee automatically, so you won't have to fill in any more forms. 

Free next-day delivery

Free next-day delivery

Free next-day delivery

On orders placed before 7.30pm Mon-Fri or before 5.30pm Sat-Sun.

Scheduled delivery

Schedule a delivery day and time slot that suits you. Free options available.

Click and collect

We’ll deliver your machine to your choice of pick-up location near you.

Free returns

If you need to return your machine for any reason, we'll collect it at a time convenient for you – up to 35 days after receiving your machine. At no extra cost.

Please note that spares, tools and accessories are dispatched separately and will be delivered within 3-5 days.

Dyson Price Promise

Dyson Price Promise

Dyson Price Promise

Our prices are checked and matched daily, so you can be confident that you're getting the best price by purchasing direct from Dyson. If you find the same model advertised in the UK by Argos, Currys or John Lewis at a lower price within 7 days of purchase, we’ll refund the difference.

Just contact our Customer Service team on 0800 298 0298 to get started. 

View the full terms and conditions.

35-day money-back guarantee
We offer a 35-day returns policy, in case you change your mind.

Vacuums, hair care, lighting, purifiers, fans and heaters only
1. If you change your mind, you may cancel your order up to 35 days after receiving your machine.

2. To cancel, please contact us by:

    o Phone: 0800 298 0298

    o Email: askdyson@dyson.co.uk

3. Our Customer Service team will then arrange to collect your machine, free of charge.

Please see our Returns policy for further details.

 

Monthly payments

Monthly payments

Spread the cost to suit your budget
Choose a monthly instalment plan with PayPal Credit up to 12 months. Pay the same amount each month to help you plan better. Interest rate of either 0% p.a. or 14.9% p.a. applies for the length of the instalment plan depending upon the product chosen.

 

Apply online at checkout
It’s easy and instant. Select Instalments at checkout and apply with just a few simple steps. Minimum order: £199.

 

Representative example
Purchase rate 17.9% p.a. (variable), Representative 17.9% APR (variable), based on a credit limit of £1,200.  This represents the typical costs of using a PayPal Credit limit, not including instalment offers. PayPal Credit is a credit line to fund purchases made online.

 

PayPal Credit customers who make purchases on the Dyson website will qualify for a promotional rate of either 0% p.a. or 14.9% p.a. on a monthly instalment plan depending upon the product chosen. For example a £1,200 purchase split over 12 monthly payments at 0% p.a. would cost £100.00 per month, or at 14.9% would cost £107.73 per month, using PayPal Credit. Subject to credit approval. Dyson Limited is a credit broker and not a lender.

Talking to us is easy

You can call us on 0800 298 0298

You can call us

0800-298-0298