Live Support Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Dyson Pure Cool Filter technology

Technology

Filter technology.

Dyson Pure Cool Filter close up capturing pollutants

360° sealed filtration – removes gases and particulates.

The fully-sealed filter system combines an activated Carbon filter to remove gases, and a Glass HEPA filter that captures 99.95% of microscopic allergens and pollutants as small as 0.1 microns.¹

Dyson Pure Cool Glass HEPA borosilicate fibers close up

Glass HEPA filter.

9 metres of borosilicate microfibres, pleated over 238 times, to capture 99.95% of harmful ultrafine particles.¹

Dyson Pure Cool carbon filters captures gases magnified

Activated Carbon filter.

Tris impregnated carbon granules capture gases such as formaldehyde, benzene and nitrogen dioxide.

Potentially harmful, particles and gases can be found throughout the home, these include…

PM 10

Pollen and allergens
from plants and flowers

PM 5.0

Bacteria and
mould
 

PM 2.5

Industrial
emissions

PM 0.1

Ultrafine particles
and viruses

Formaldehyde

Carpets, rugs
and flooring

Odours

Household fumes
and cooking

Benzene and VOCs

Cleaning products
and scented candles

Nitrogen Dioxide

Gas stoves and
car exhausts

Using a unique algorithm, the Dyson Pure Cool™ purifying fan processes the input from three sensors to continually monitor the room air quality.

It uses this information to activate the machine and keep room pollution levels low. 

Dyson Pure Cool sensor close up

Particulate sensor
Uses laser measurement for constant particulate concentration analysis.

Gas sensor
Detects Volatile Organic Compounds (VOCs) and oxidising gases such as NO2.

Humidity and temperature sensor
Constantly monitors the relative humidity and temperature levels within the room.

Dyson Pure Cool delivering 290 liters of powerful airflow per second

Powerful Air Multiplier™ technology.

Air Multiplier™ technology delivers over 290 litres per second of smooth, yet powerful airflow – circulating purified air throughout the whole room.²

Dyson Pure Cool two airflow modes

Two airflow modes.

An air valve mechanism is driven by a brushless stepper motor, to allow remote actuation and switching between Diffused mode and Fan mode. The stepper motor drives a pinion gear, which turns a rotational baffle driver around the arc of the amplifier. Angled slots in the baffle driver move the baffle forwards and backwards.

Forward projection
The baffle stays in place to deliver a forward powerful stream of purified air. 

Diffused projection
The baffle moves to block the front aperture and diverts air through the rear of the annular at a 45° angle, creating a more diffused airflow. This uses less energy and is quieter because the aperture is wider. Purification effectiveness is still maintained, without the 'draught.' 

Choose your model

Play Video
Play Video
Play Video
dyson pure cool tower with link app

Next

The Dyson Link app

Direct from Dyson

Price match promise

Dyson Price Promise.

Our prices are checked and matched daily, so you can be confident you’re getting the best price by purchasing direct from Dyson. 

If, within 7 days of purchase, you find the same model advertised at a lower price by Argos, Currys or John Lewis in the UK, we’ll refund the difference.

Just contact our Customer Service team on 0800 298 0298.

  • Product must be the exact same model as appears in a Dyson Demo store or on Dyson.co.uk and be in stock with a qualifying retailer.
  • Proof of advertised price by a qualifying UK retailer is required.
  • Qualifying retailers are: John Lewis, Currys and Argos.
  • Promise does not apply if your purchase is part of a bundle or collection that can also be purchased individually at full price.
  • Refunds will be processed by our Customer Service team within 5 working days.

Product advertised must be new and in its original packaging. Promise does not apply if the product is reconditioned, refurbished, used, damaged, returned, open box or a demonstrator product.

Free scheduled delivery

Free next-day delivery

On orders placed before 8pm seven days a week.

Scheduled delivery

Pick a day and time slot that suits you. Free options available.

Click and collect

We’ll deliver your machine to a pick-up location of your choice.

Please note that spares, tools and accessories are dispatched separately and will be delivered within 3-5 days.

Money back guarantee

Money back guarantee.

We offer a 35-day returns policy, in case you change your mind (on vacuums, hair care, lighting, purifiers, fans and heaters only).

-  You may cancel up to 35 days after receiving your machine.

-  Contact us on 0800 298 0298 or askdyson@dyson.co.uk to cancel.

See our returns policy for further details.

 

2-year or 5-year guarantee.

We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

5-year guarantee on:

-  Upright and cylinder vacuums.

2-year guarantee on:

-  Cordless vacuums;

-  Hair dryers;

-  Purifiers, fans and heaters.

Auto registration

Register your guarantee automatically when buying direct.

Pay monthly

Spread the cost to suit your budget

-  Choose a monthly instalment plan with PayPal Credit up to 12 months.

-  Interest rate of either 0% p.a. or 14.9% p.a. depending on the product.

Apply online at checkout

-  Select instalments at checkout and apply with simple steps.

-  Minimum order £199.

Representative example

Using PayPal Credit, a £1,200 purchase split over 12 monthly payments:

-  At 0% p.a. would cost £100.00 per month.

-  At 14.9% p.a. would cost £107.73 per month.

 

¹Tested to EN1822. Particles as small as 0.1 microns.

²In max setting. Tested for filtration efficiency (EN1822) at 0.1 microns and "excellent’’ whole room coverage (TM-003711 and DTM801) in a 27m² room.