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Dyson digital motor

Engineering

Power, un-leashed.

Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.


Patents on Dyson V7™ cord-free vacuums


Dyson engineers worked to improve the motor


Miles pushed during testing

 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

Choose your model

  • Dyson V7 Total Clean vacuum

    With extra tools for cleaning anywhere around the home.

    Up to 30 minutes of powerful suction.*

    8 tools and accessories included See all Hide Click to learn more

    Motorhead

    A powerful direct-drive motor removes ground-in dirt

    Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors.

    Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    £319.99
    Learn more
  • Dyson V7 Animal vacuum

    Engineered for cleaning homes with pets.

    Up to 30 minutes of powerful suction.*

    6 tools and accessories included See all Hide Click to learn more

    Motorhead

    A powerful direct-drive motor removes ground-in dirt

    Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

      £299.00
      Learn more
    • Dyson V7 Motorhead vacuum

      Engineered for versatile cleaning.

      Up to 30 minutes of powerful suction.*

      5 tools and accessories included See all Hide Click to learn more

      Motorhead

      A powerful direct-drive motor removes ground-in dirt

      Combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks

      Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools

      Charger

      Charges your vacuum with or without the Docking station

        £249.00
        Learn more
      • Dyson V8 Animal vacuum

        Engineered for cleaning homes with pets

        Up to 40 minutes of powerful suction.*

        7 tools and accessories included See all Hide Click to learn more

        Direct drive cleaner head

        A powerful direct-drive motor removes ground-in dirt

        Quick-release mini motorhead tool

        Motorised brush bar tackles hair and ground-in dirt, in tight spaces

        Combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks

        Crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Charger

        Charges your vacuum with or without the Docking station

        £349.99
        Learn more
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      Direct from Dyson

      Price match promise

      Dyson Price Promise.

      Our prices are checked and matched daily, so you can be confident you’re getting the best price by purchasing direct from Dyson. 

      If, within 7 days of purchase, you find the same model advertised at a lower price by Argos, Currys or John Lewis in the UK, we’ll refund the difference.

      Just contact our Customer Service team on 0800 298 0298.

      • Product must be the exact same model as appears in a Dyson Demo store or on Dyson.co.uk and be in stock with a qualifying retailer.
      • Proof of advertised price by a qualifying UK retailer is required.
      • Qualifying retailers are: John Lewis, Currys and Argos.
      • Promise does not apply if your purchase is part of a bundle or collection that can also be purchased individually at full price.
      • Refunds will be processed by our Customer Service team within 5 working days.

      Product advertised must be new and in its original packaging. Promise does not apply if the product is reconditioned, refurbished, used, damaged, returned, open box or a demonstrator product.

      Free scheduled delivery

      Easter Deliveries

      Please note that due to the Easter weekend, orders will not be delivered on:

      • Friday, 19th April
      • Sunday, 21st April
      • Monday, 22nd April

      Any orders made after 8pm on Friday, 19th April will be delivered on Tuesday, 23rd April. For any queries regarding deliveries, please contact us.

      Free next-day delivery

      On orders placed before 8pm seven days a week.

      Scheduled delivery

      Pick a day and time slot that suits you. Free options available.

      Click and collect

      We’ll deliver your machine to a pick-up location of your choice.

      Please note that spares, tools and accessories are dispatched separately and will be delivered within 3-5 days.

      Money back guarantee

      Money back guarantee.

      We offer a 35-day returns policy, in case you change your mind (on vacuums, hair care, lighting, purifiers, fans and heaters only).

      -  You may cancel up to 35 days after receiving your machine.

      -  Contact us on 0800 298 0298 or askdyson@dyson.co.uk to cancel.

      See our returns policy for further details.

       

      2-year or 5-year guarantee.

      We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

      5-year guarantee on:

      -  Upright and cylinder vacuums.

      2-year guarantee on:

      -  Cordless vacuums;

      -  Hair dryers;

      -  Purifiers, fans and heaters.

      Auto registration

      Register your guarantee automatically when buying direct.

      Pay monthly

      Spread the cost to suit your budget

      -  Choose a monthly instalment plan with PayPal Credit up to 12 months.

      -  Interest rate of either 0% p.a. or 14.9% p.a. depending on the product.

      Apply online at checkout

      -  Select instalments at checkout and apply with simple steps.

      -  Minimum order £199.

      Representative example

      Using PayPal Credit, a £1,200 purchase split over 12 monthly payments:

      -  At 0% p.a. would cost £100.00 per month.

      -  At 14.9% p.a. would cost £107.73 per month.

       

      *Stated run time applies to suction mode 1 with non-motorised tool attached.

      **Suction tested to EN 60312-1 CL5.8 and CL5.9 at the flexible inlet, loaded to bin full, tested in MAX mode.

      *Stated run time applies to powerful suction mode with non-motorised tool attached.