Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.
"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."
Opening the throttle.
In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.
By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.
The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.
In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*
But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.
Patents on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Miles pushed during testing
"Perhaps people would say we're non-compromising. That's Dyson throughout."
The stick vacuum, defined.
In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.
The Dyson V7™ cord-free stick vacuum.
Choose your model
Dyson V8™ vacuums
Dyson V8 Animal vacuum 2021
Powerful and versatile. Up to 40 minutes of run time.¹
Direct drive cleaner head removes ground-in dirt from carpets.
Powered by the Dyson digital motor V8 Engineered for powerful suction on carpets and hard floors.
1 cleaner head and 7 accessories includedSee all Click to learn more
Direct drive cleaner head
A powerful direct-drive motor removes ground-in dirt.
Quick-release mini motorhead tool
Motorised brush bar tackles hair and ground-in dirt, in tight spaces.
Quick-release mini soft dusting brush
Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Two tools in one - brush and wide nozzle. For simple switching between tasks.
Designed for precise cleaning around edges and narrow gaps.
Low Reach Adaptor
Makes cleaning under furniture easy by adjusting the wand angle up to 90°
Wall-mounted dock to recharge your vacuum and tidily store tools.
Charges your vacuum with or without the Docking station.
Buy direct from the people who made it
*Stated run time applies to suction mode 1 with non-motorised tool attached.
**Suction tested to EN 60312-1 CL5.8 and CL5.9 at the flexible inlet, loaded to bin full, tested in MAX mode.
*Stated run time applies to powerful suction mode with non-motorised tool attached.