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James Dyson using a Dyson Cyclone V10™ vacuum in front of old Dyson machines on plinths.

Engineering Story

A new era begins.

PLAY
Discover how our motor technology allowed us to engineer the Dyson Cyclone V10™ vacuum. 01:24

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"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’"

James Dyson

Engineer
James Dyson with early Dyson vacuum cleaner

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that performs like a full-size vacuum.

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Dyson Cyclone V10™ vacuum cleaner on engineering diagram

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

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Dyson Cyclone V10™ vacuum impeller

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

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Graphic of Dyson Cyclone V10™ vacuum ceramic shaft

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

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Dyson Cyclone V10™ vacuum handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

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Graphic of airflow through Dyson digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.

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Graphic of airflow comparison through Dyson V8™ vacuum and Dyson Cyclone V10™ vacuum

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

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Graphic of cleaner air being expelled from Dyson Cyclone V10™ vacuum

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

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Dyson Cyclone V10™ vacuum battery pack

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminium battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.

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  • Magnetic poles – twice as many as the Dyson V8™ vacuum.

  • Watts generated by the Dyson digital motor V10.

  • Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

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¹Suction tested to EN 60312-1 CL5.8 and CL5.9 at the hose/wand, loaded to bin full, tested in MAX mode.

Choose your model

  • Dyson Cyclone V10™ vacuums

  • Dyson Cyclone V10™ vacuums

  • Dyson Cyclone V10™ vacuums

  • Dyson Cyclone V10 Total Clean vacuum

    788 Reviews

    9 tools and accessories included See all Hide Click to learn more
    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Quick-release extension hose

    Combines with other Dyson tools to provide a longer reach

    Quick-release mattress tool

    Picks up dust from mattresses and upholstery

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Quick-release up-top adaptor

    Twists and locks at different angles to clean high-up areas of your home

    Direct drive cleaner head

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

    Mini motorised tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

    Out of stock.
      £429.00
      12 monthly instalments £35.75 a month.

      Apply at check out for monthly instalments**.

      See a representative example.
      Learn more
    • Dyson Cyclone V10 Absolute vacuum

      Engineered for deep cleaning anywhere around the home

      Up to 60 minutes of powerful suction (in suction mode 1 with non-motorised tool).

      2588 Reviews

      7 tools and accessories included See all Hide Click to learn more
      Soft roller cleaner head

      Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

      Mini motorised tool

      Great for cleaning smaller surfaces, upholstery and stairs

      Combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks.

      Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Quick-release mini soft dusting brush

      Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools

      Direct drive cleaner head

      Powerful direct-drive cleaner head removes ground-in dirt from carpets

        £449.00
        12 monthly instalments £37.42 a month.

        Apply at check out for monthly instalments**.

        See a representative example.
        Learn more
      • Dyson Cyclone V10 Animal vacuum

        Engineered for deep cleaning homes with pets.

        Up to 60 minutes of powerful suction (in suction mode 1 with non-motorised tool attached).

        2878 Reviews

        6 tools and accessories included See all Hide Click to learn more
        Mini motorised tool

        Great for cleaning smaller surfaces, upholstery and stairs

        Combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks.

        Crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Direct drive cleaner head

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Available for delivery in 2-3 weeks.
          £399.00
          12 monthly instalments £33.25 a month.

          Apply at check out for monthly instalments**.

          See a representative example.
          Learn more

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        See all Dyson cordless stick vacuums

        Direct from Dyson

        Price-match promise

        Dyson Price Promise.

        If within 7 days of purchase, you find the same model advertised at a lower price by Argos, Currys or John Lewis in the UK, we’ll refund the difference. 

        Just contact our Customer Service team on 0800 298 0298.

        • Product must be the exact same model as appears in a Dyson Demo store or on Dyson.co.uk and be in stock with a qualifying retailer.
        • Proof of advertised price by a qualifying UK retailer is required.
        • Qualifying retailers are: John Lewis, Currys and Argos.
        • Promise does not apply if your purchase is part of a bundle or collection that can also be purchased individually at full price.
        • Refunds will be processed by our Customer Service team within 5 working days.

        Product advertised must be new and in its original packaging. Promise does not apply if the product is reconditioned, refurbished, used, damaged, returned, open box or a demonstrator product.

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        On orders placed before 3pm seven days a week. (Location restrictions apply, please click here for details)

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        Pick a day and time slot that suits you. Free options available.

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        We’ll deliver your machine to a pick-up location of your choice.

        Spares, tools and accessories

        Please note that spares, tools and accessories are dispatched separately and will be delivered within 3-5 days.

        This is charged at £3 for orders under £35, or free for orders over £35.

         

        Money back guarantee

        Money back guarantee.

        We offer a 35-day returns policy, in case you change your mind (on vacuums, hair care, lighting, purifiers, fans and heaters only).

        -  You may cancel up to 35 days after receiving your machine.

        -  Contact us on 0800 298 0298 or askdyson@dyson.co.uk to cancel.

        See our returns policy for further details.

         

        2-year or 5-year guarantee.

        We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

        5-year guarantee on:

        -  Upright and cylinder vacuums.

        2-year guarantee on:

        -  Cordless vacuums;

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        Spread the cost

        Spread the cost to suit your budget

        -  Choose a monthly instalment plan with PayPal Credit up to 12 months.

        -  Interest rate of either 0% p.a. or 14.9% p.a. depending on the product.

        Apply online at checkout

        -  Select instalments at checkout and apply with simple steps.

        -  Minimum order £199.

        Representative example

        Using PayPal Credit, a £1,200 purchase split over 12 monthly payments:

        -  At 0% p.a. would cost £100.00 per month.

        -  At 14.9% p.a. would cost £107.73 per month.

        *Selected retailers. Terms and conditions apply.

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