James Dyson using a Dyson Cyclone V10™ vacuum in front of old Dyson machines on plinths.

Engineering Story

A new era begins.

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’"

James Dyson

Engineer

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that performs like a full-size vacuum.

Dyson Cyclone V10™ vacuum cleaner on engineering diagram

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Graphic of Dyson Cyclone V10™ vacuum ceramic shaft

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ vacuum handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Graphic of airflow through Dyson digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.

Graphic of airflow comparison through Dyson V8™ vacuum and Dyson Cyclone V10™ vacuum

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Graphic of cleaner air being expelled from Dyson Cyclone V10™ vacuum

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminium battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.

Magnetic poles – twice as many as the Dyson V8™ vacuum.
Watts generated by the Dyson digital motor V10.
Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

¹Suction tested to EN 60312-1 CL5.8 and CL5.9 at the hose/wand, loaded to bin full, tested in MAX mode.

Choose your model

Dyson Cyclone V10™ vacuums

Dyson Cyclone V10 Absolute

Powerful and versatile whole home cleaning. Up to 60 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Additional Fluffy™ cleaner head to gently clean hard floors.

2 cleaner heads and 7 accessories included

See all Hide

Direct Drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Soft roller cleaner head

Engineered with soft woven nylon and anti-static carbon fibre, for hard floors
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks.
Crevice tool

Designed for precise cleaning around edges and narrow gaps.
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned
Charger

Charges your vacuum with or without the Wall Dock.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools

Out of stock.

£349.99

Learn more

Dyson Cyclone V10™ vacuums

Dyson Cyclone V10 Animal Extra

Powerful and versatile whole home cleaning. Up to 60 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Includes additional up-top adaptor tool and wide nozzle tool.

1 cleaner head and 9 accessories included

See all Hide

Direct Drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks.
Crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release up-top adaptor

Twists and locks at different angles to clean high-up areas of your home
Quick-release Mattress tool

Removes dust and dirt from upholstery and the floor
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Charger

Charges your vacuum with or without the Wall Dock.

Out of stock.

£399.99

Learn more

Dyson Cyclone V10™ vacuums

Dyson Cyclone V10 Animal

Powerful and versatile whole home cleaning. Up to 60 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

1 cleaner head and 7 accessories included

See all Hide

Direct Drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks.
Crevice tool

Designed for precise cleaning around edges and narrow gaps.
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Charger

Charges your vacuum with or without the Wall Dock.