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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.

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Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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  • Patents on Dyson V7™ cord-free vacuums

  • Dyson engineers worked to improve the motor

  • Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development
Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

  • Dyson V7™ vacuums

  • Dyson V7™ vacuums

  • Dyson V8™ vacuums

  • Dyson V7 Absolute

    Powerful. Lightweight. Versatile.

    Now with whole-machine filtration and new Reach under tool.

    Includes a Soft roller cleaner head for expert hard floor cleaning.

    1436 Reviews

    8 tools and accessories included See all Hide Click to learn more
    Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors.

    Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

    Reach Under Tool

    Makes cleaning under furniture easy by adjusting the wand angle up to 90°

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

    Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

    Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Motorhead

    A powerful direct-drive motor removes ground-in dirt

      £299.00
      12 monthly instalments £24.92 a month.

      Apply at check out for monthly instalments**.

      See a representative example.
      Learn more
    • Dyson V7 Animal

      Engineered for cleaning homes with pets.

      Now with whole-machine filtration and new Reach under tool.

      176 Reviews

      7 tools and accessories included See all Hide Click to learn more
      Combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks.

      Reach Under Tool

      Makes cleaning under furniture easy by adjusting the wand angle up to 90°

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools.

      Quick-release mini Motorhead tool

      Great for cleaning smaller surfaces, upholstery and stairs

      Quick-release mini soft dusting brush

      Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

      Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Motorhead

      A powerful direct-drive motor removes ground-in dirt

        £249.00
        12 monthly instalments £20.75 a month.

        Apply at check out for monthly instalments**.

        See a representative example.
        Learn more
      • Dyson V8 Animal

        Engineered for cleaning homes with pets.

        Up to 40 minutes of powerful suction (in suction mode 1 with non-motorised tool).

        15% more power and 10 minutes longer run time than the Dyson V7™.

        1314 Reviews

        7 tools and accessories included See all Hide Click to learn more
        Direct drive cleaner head

        A powerful direct-drive motor removes ground-in dirt.

        Combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks.

        Reach Under Tool

        Makes cleaning under furniture easy by adjusting the wand angle up to 90°

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools.

        Quick-release mini motorhead tool

        Motorised brush bar tackles hair and ground-in dirt, in tight spaces.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Crevice tool

        Designed for precise cleaning around edges and narrow gaps.

          £349.00
          12 monthly instalments £29.08 a month.

          Apply at check out for monthly instalments**.

          See a representative example.
          Learn more

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        See all Dyson cordless stick vacuums

        Direct from Dyson

        Price-match promise

        Dyson Price Promise.

        If within 7 days of purchase, you find the same model advertised at a lower price by Argos, Currys or John Lewis in the UK, we’ll refund the difference. 

        Just contact our Customer Service team on 0800 298 0298.

        • Product must be the exact same model as appears in a Dyson Demo store or on Dyson.co.uk and be in stock with a qualifying retailer.
        • Proof of advertised price by a qualifying UK retailer is required.
        • Qualifying retailers are: John Lewis, Currys and Argos.
        • Promise does not apply if your purchase is part of a bundle or collection that can also be purchased individually at full price.
        • Refunds will be processed by our Customer Service team within 5 working days.

        Product advertised must be new and in its original packaging. Promise does not apply if the product is reconditioned, refurbished, used, damaged, returned, open box or a demonstrator product.

        Free scheduled delivery

        Free next-day delivery

        Please note, the cut off for next-day delivery on Sunday 20 September 2020 is 4pm.

        On orders placed before 8pm seven days a week. (Location restrictions apply, please click here for details)

        Scheduled delivery

        Pick a day and time slot that suits you. Free options available.

        Click and collect

        We’ll deliver your machine to a pick-up location of your choice.

        Spares, tools and accessories

        Please note that spares, tools and accessories are dispatched separately and will be delivered within 3-5 days.

        This is charged at £3 for orders under £35, or free for orders over £35.

         

        Money back guarantee

        Money back guarantee.

        We offer a 35-day returns policy, in case you change your mind (on vacuums, hair care, lighting, purifiers, fans and heaters only).

        -  You may cancel up to 35 days after receiving your machine.

        -  Contact us on 0800 298 0298 or askdyson@dyson.co.uk to cancel.

        See our returns policy for further details.

         

        2-year or 5-year guarantee.

        We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

        5-year guarantee on:

        -  Upright and cylinder vacuums.

        2-year guarantee on:

        -  Cordless vacuums;

        -  Hair dryers;

        -  Purifiers, fans and heaters.

        Auto registration

        Register your guarantee automatically when buying direct.

        Spread the cost

        Spread the cost to suit your budget

        -  Choose a monthly instalment plan with PayPal Credit up to 12 months.

        -  Interest rate of either 0% p.a. or 14.9% p.a. depending on the product.

        Apply online at checkout

        -  Select instalments at checkout and apply with simple steps.

        -  Minimum order £199.

        Representative example

        Using PayPal Credit, a £1,200 purchase split over 12 monthly payments:

        -  At 0% p.a. would cost £100.00 per month.

        -  At 14.9% p.a. would cost £107.73 per month.

        *Stated run time applies to suction mode 1 with non-motorised tool attached.

        **Suction tested to EN 60312-1 CL5.8 and CL5.9 at the flexible inlet, loaded to bin full, tested in MAX mode.

        *Stated run time applies to powerful suction mode with non-motorised tool attached.

        Are you an owner?

        Contacting us is easy

        The Dyson customer service team are ready to help you. The full team is available on live chat or email. You’ll find the live chat button on the right-hand side of the page. The Dyson customer service team are ready to help you. The full team is available on live chat or email. You’ll find the live chat button on the right-hand side of the page. 0800-298-0298