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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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  • Patents on Dyson V7™ cord-free vacuums


  • Dyson engineers worked to improve the motor


  • Miles pushed during testing

 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

Dyson V7™ vacuums

Dyson V7 Absolute

Powerful. Lightweight. Versatile.

Now with whole-machine filtration and new Reach under tool.

Includes a Soft roller cleaner head for expert hard floor cleaning.

8 tools and accessories included
See all Hide Click to learn more
  • Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors.

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Low Reach Adaptor

    Makes cleaning under furniture easy by adjusting the wand angle up to 90°

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Motorhead

    A powerful direct-drive motor removes ground-in dirt

    £299.00

    Apply at check out for monthly instalments**.

    See a representative example.
    Learn more

    Dyson V7™ vacuums

    Dyson V7 Animal

    Engineered for cleaning homes with pets.

    Now with whole-machine filtration and new Reach under tool.

    7 tools and accessories included
    See all Hide Click to learn more
    • Motorhead

      A powerful direct-drive motor removes ground-in dirt

    • Quick-release mini Motorhead tool

      Great for cleaning smaller surfaces, upholstery and stairs

    • Combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks.

    • Low Reach Adaptor

      Makes cleaning under furniture easy by adjusting the wand angle up to 90°

    • Quick-release mini soft dusting brush

      Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

    • Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

    • Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools.

      £249.00

      Apply at check out for monthly instalments**.

      See a representative example.
      Learn more

      Dyson V8™ vacuums

      Dyson V8 Animal

      Engineered for cleaning homes with pets.

      Up to 40 minutes of powerful suction (in suction mode 1 with non-motorised tool).

      15% more power and 10 minutes longer run time than the Dyson V7™.

      7 tools and accessories included
      See all Hide Click to learn more
      • Low Reach Adaptor

        Makes cleaning under furniture easy by adjusting the wand angle up to 90°

      • Quick-release mini motorhead tool

        Motorised brush bar tackles hair and ground-in dirt, in tight spaces.

      • Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

      • Crevice tool

        Designed for precise cleaning around edges and narrow gaps.

      • Combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks.

      • Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools.

      • Direct drive cleaner head

        A powerful direct-drive motor removes ground-in dirt.

        £349.00

        Apply at check out for monthly instalments**.

        See a representative example.
        Learn more

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        Please see our Accessibility Statement for more information.

        Buy direct from the people who made it

        *Stated run time applies to suction mode 1 with non-motorised tool attached.

        **Suction tested to EN 60312-1 CL5.8 and CL5.9 at the flexible inlet, loaded to bin full, tested in MAX mode.

        *Stated run time applies to powerful suction mode with non-motorised tool attached.