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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

  • PLAY

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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  • Pushing the boundaries.

    As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.

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  • Racing ahead.

    So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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  • Patents on Dyson V7™ cord-free vacuums

  • Dyson engineers worked to improve the motor

  • Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development
Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

Dyson V7™ vacuums

Complimentary Toolkit

Dyson V7 Absolute

Versatile. Quick cleaning. Up to 30 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Additional Fluffy™ cleaner head to gently clean hard floors.

4.5 stars out of 5 from 1048 Reviews
7 tools and accessories included
See all Hide Click to learn more
  • Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors.

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Low Reach Adaptor

    Makes cleaning under furniture easy by adjusting the wand angle up to 90°

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Motorhead

    A powerful direct-drive motor removes ground-in dirt

  • Motorhead

    A powerful direct-drive motor removes ground-in dirt

  • Complimentary Complete Cleaning kit worth £50
£299.99
  • Complimentary Complete Cleaning kit worth £50
  • Complimentary Complete Cleaning kit worth £50
Learn more

Dyson V7™ vacuums

Complimentary Toolkit

Dyson V7 Animal

Versatile. Quick cleaning. Up to 30 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

4.5 stars out of 5 from 1048 Reviews
1 cleaner head and 7 accessories included
See all Hide Click to learn more
  • Motorhead

    A powerful direct-drive motor removes ground-in dirt

  • Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Low Reach Adaptor

    Makes cleaning under furniture easy by adjusting the wand angle up to 90°

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • Charger

    Charges your vacuum with or without the Docking station.

  • Complimentary Complete Cleaning kit worth £50
£249.00
  • Complimentary Complete Cleaning kit worth £50
  • Complimentary Complete Cleaning kit worth £50
Learn more

Dyson V8™ vacuums

Complimentary Toolkit

Dyson V8 Animal

Powerful and versatile. Up to 40 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Powered by the Dyson digital motor V8 Engineered for powerful suction on carpets and hard floors.

4.6 stars out of 5 from 1596 Reviews
1 cleaner head and 7 accessories included
See all Hide Click to learn more
  • Direct drive cleaner head

    A powerful direct-drive motor removes ground-in dirt.

  • Quick-release mini motorhead tool

    Motorised brush bar tackles hair and ground-in dirt, in tight spaces.

  • Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

  • Combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Low Reach Adaptor

    Makes cleaning under furniture easy by adjusting the wand angle up to 90°

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • Charger

    Charges your vacuum with or without the Docking station.

  • Complimentary Complete Cleaning kit worth £50
£299.99
  • Complimentary Complete Cleaning kit worth £50
  • Complimentary Complete Cleaning kit worth £50
Learn more

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

See all Dyson cordless stick vacuums

Buy direct from the people who made it

*Stated run time applies to suction mode 1 with non-motorised tool attached.

**Suction tested to EN 60312-1 CL5.8 and CL5.9 at the flexible inlet, loaded to bin full, tested in MAX mode.

*Stated run time applies to powerful suction mode with non-motorised tool attached.

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