Engineering Story

Real change isn’t about appearance. It’s about engineering from the inside out.

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’ Bulky motors have held back hair dryer design. Developing our smallest, lightest digital motor meant we could change that."

James Dyson Inventor
James Dyson comparing large, conventional motor with smaller Dyson digital motor V9

New learning. New laboratories.

Conventional thinking has held everyone else back - we didn’t want to just accept that; we knew we had to start from scratch. We created an entire suite of in-house laboratories to study the science of hair. Over 4 years, 103 Dyson engineers, Trichologists and stylists looked at everything from airflow dynamics to hair’s cellular structure.

It took 1,010 miles to understand hair from root to tip.

Studies and journals got us so far, but to truly challenge the hair dryer, we had to analyse real hair – 1,010 miles of it to be precise. We tested every ethnicity and type – from straight to wavy, curly to coily to understand how each strand handles the stresses of drying.

"Our testing showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat."

Clare Smith Dyson Research Scientist

Engineers, Trichologists, Scientists …and a champion hair stylist.

Akin Konzi, four-time winner of British Hairdresser of the year, thought that hair dryers should work better too. Bringing decades of styling experience to our hair laboratory, he challenged Dyson engineers and scientists every step of the way – putting our prototypes through their paces.

Fail. Fail again. Fail better.

Over the five years of development, we built 600 prototypes. 599 of them were failures. But each one taught us something; how we could make it better. At times, we had to go back to the drawing board. But every iteration was an improvement. Every prototype was closer to being an invention.

Choose your Dyson Supersonic™

  • Iron/Fuchsia Iron/Fuchsia
  • White/Silver White/Silver
  • Iron/Fuchsia Limited Edition Iron/Fuchsia Limited Edition

Fuchsia/Iron

£299.99

 
0% interest monthly instalment plan available*

Learn more. See representative example.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ Fuchsia/Iron
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

White/Silver

£299.99

 
0% interest monthly instalment plan available*

Learn more. See representative example.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ White/Silver
Dyson Supersonic™ White/Silver
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

Fuchsia/Iron limited edition

£349.99

 
0% interest monthly instalment plan available*

Learn more. See representative example.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ Iron/Fuchsia limited edition
Dyson Supersonic™ Limited Edition Fuchsia/Iron limited edition
Limited Edition Box
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

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