News and reviews

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See the moment James Dyson unveiled the Dyson Supersonic™ hair dryer to the world for the first time.

The latest news and reviews on the Dyson Supersonic™ hair dryer

Vogue

Vogue has the first look at Dyson's game-changing hair dryer - and we all want one, says deputy beauty editor Lauren Murdoch-Smith.

Keeping quiet about Project Lion has been one of our biggest challenges. But finally we can reveal that Dyson, the people who have been setting the agenda in domestic appliances for over 23 years, are launching a hair dryer. But not just any hair dryer: a Supersonic hair dryer. Some months back, it arrived at Vogue House under high security and from the moment it was taken out of its padlocked silver security case, we were sold. Let's get the trivial stuff out the way first. It looks good. Very good. And nothing like a traditional dryer. For a start it has a hole in the middle (a bit like a huge polo mint) which is part of the design spec but also gives it a sleek, futuristic appearance. And it's ultra-light. Dyson's engineers (apparently 103 of them worked on it) made the "digital" V9 motor minute and located it in the handle rather than the head to create the perfect ergonomic balance: no more blow-driers arm ache. The super-focused, highly controlled jets of air make drying and styling simultaneously easy and quick, and the intelligent heating control measures the temperature twenty times a second so that you're not exposed to excessive temperatures, which means hair will be healthier, shinier and sleeker than ever

Wired

"Dysons first ever hairdryer will make all others look weak."

Margaret Rhodes. Wired

The Daily Telegraph

Lisa Armstrong, Fashion director, The Daily Telegraph

Hair type: Super fine. Not that there’s anything else super about it. Normal drying time: The hair-dresser takes about 20 minutes. Dyson drying time: 8 minutes.

The Dyson has the same sleek sexy looks as an Apple product. I loved it straight away. It’s light and easy to manoeuvre, and quietly blasts out an effective but not scalding heat. Within ten minutes of only using my hands (no brush) I had a salon perfect, sleek blow dry. No frizzy wispy halo effect. Plus – it really holds. The next night I went to a party and everyone thought I’d had it done that day (and by a professional).

Life changing? Actually, yes. Apart from for special events, my weekly salon blow dries are a thing of the past

Mashable

"The new Dyson Supersonic is a stunning breath of hot air in the face of traditional dryers - a rare new take on decades-old product category that looks nothing like the archetypal hair dryer."

Lance Ulanoff, Mashable UK

Choose your Dyson Supersonic™

  • Iron/Fuchsia Limited Edition Iron/Fuchsia Limited Edition
  • Iron/Fuchsia Iron/Fuchsia
  • White/Silver White/Silver
  • Iron/Fuchsia Limited Edition Iron/Fuchsia Limited Edition

Fuchsia/Iron with special presentation box

£319.99

 
Free next day delivery at a time that suits you. Or click & collect from a convenient nearby location.

Learn more.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ Iron/Fuchsia limited edition
Dyson Supersonic™ Mother's Day Edition Fuchsia/Iron with special presentation box
Special Mother's Day edition case
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

Fuchsia/Iron

£299.99

 
Free next day delivery at a time that suits you. Or click & collect from a convenient nearby location.

Learn more.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ Fuchsia/Iron
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

White/Silver

£299.99

 
Free next day delivery at a time that suits you. Or click & collect from a convenient nearby location.

Learn more.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ White/Silver
Dyson Supersonic™ White/Silver
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

Fuchsia/Iron limited edition

£349.99

 
Free next day delivery at a time that suits you. Or click & collect from a convenient nearby location.

Learn more.

Estimated delivery:
Next day*
*if ordered before 7.30pm Mon-Fri or 5.30pm Sat-Sun
Dyson Supersonic™ Iron/Fuchsia limited edition
Dyson Supersonic™ Limited Edition Fuchsia/Iron limited edition
Limited Edition Box
Smoothing nozzle
Dyson Supersonic™ - Styling concentrator
Diffuser
Non-slip mat
Storage hanger

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