Dyson launches first-ever national Styling Tour, bringing its must-have hair care technologies to you this summer

Starting at Manchester Spinningfields from the 13th of July, this new and exciting immersive beauty experience will give consumers the opportunity to achieve salon-quality styling with the help of hair diagnostics, personalised recommendations, demonstrations, and support from Dyson experts.

Dyson is bringing its must-have hair care technologies on the road to 7 locations within the UK. The Styling Tour will be home to Dyson’s full portfolio, helping customers get hands on with our technology, discover more about our engineering, explore the full range, and better understand how Dyson hair care technology works in this incredible new immersive popup.

Dyson entered the hair care technology space in 2016 with the launch of the Supersonic hair dryer. Since then, Dyson has launched the Airwrap Styler in 2018 and the Corrale straightener in 2020, all of which have won multiple beauty magazine awards and have generated buzz on social media with renowned influencers globally. Most recently, in March 2022, Dyson unveiled the Airwrap multi-styler and dryer, a re-engineered Airwrap styler with exciting new attachments, suitable for all hair types with no extreme heat.

The immersive space has a circular design which is inspired by the shape of the iconic Supersonic hairdryer. This space boasts interactive screens upon entrance showcasing a range of styling content and impactful visuals providing both inspiration and education for guests to get a deeper dive into Dyson’s engineering process.

The dedicated salon space features up to 7 styling stations where visitors will be able to pre-book a complimentary 30-minute dry styling session online from the curated styling menu with one of Dyson’s expert stylists or get hands-on to trial the tools themselves at the designated self-styling stations. Whether it’s beach waves, bouncy curls or smooth volume, all styles are created using Dyson technology, engineered for all hair types with less reliance on heat. A private styling experience will also be available for those who require it.

Visitors can visit the Dyson photo booth and share a capture their new self-styled or professionally styled looks achieved by creating an animated GIF to post on social media using a unique QR code so visitors can TikTok, Instagram story or snap their style.

At the key city centre locations (Manchester, Birmingham, Leeds, Edinburgh and London) guests will have the opportunity to purchase all Dyson hair care tools at any time throughout the course of their experience, including the tech at the top of everyone’s wish-list: the Dyson Airwrap multi-styler and dryer which was unveiled earlier this year.

Experience Dyson Hair Care at the Dyson Styling Tour with 30 minute complimentary dry-styling appointments that can be booked at Dyson.co.uk/stylingtour 

To secure your complimentary styling session at a location near you, pre-book today. Limited spots available.