Step inside our immersive Beauty technology pop-up
Discover our latest Dyson hair technology from personalised styling to interactive sessions.
Every detail is designed to transform how you experience Dyson Beauty technology.
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Exclusive gifts
Discover curated collections and gift sets, from styling tools to unique accessories.
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Personalisation service
Make it unmistakably yours. Choose from three metallic finishes embossed onto the case for the ultimate finishing touch.
Reserve your spot
Book your complimentary styling session, explore our latest technology, and discover exclusive gifts.
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Craft your style
Book an appointment for an expert styling session upon purchase of a haircare device.
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Craft your look
Try our styling range yourself at dedicated stations and find styles that suit you.
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Craft it. Capture it.
Show off your new look with the perfect shot that you can share.
Can’t make it this time?
Sign up to hear about future Dyson events in your area.
Frequently asked questions
The Dyson Beauty Crafted and Gifted By You Pop-Up is at Covent Garden – The Piazza, 1-7 Covent Garden, London WC2E 8HD.
Monday to Saturday: 11:00am-08:00pm
Sunday: 11:00am-06:00pm
The Dyson Covent Garden pop-up runs from 11th December to 21st December 2025.
Make your Dyson beauty purchase truly unique with our luxury personalisation services, including:
- Debossed initials on the box
- Premium gift wrapping with bespoke tags
- Dyson wax-style seal for an elegant finish
Link to booking appointment: Dyson Demo | Boutiques
Yes! Enjoy a 45-minute dry styling session with our professional stylists when you purchase a Dyson machine at the pop-up. For full T&Cs refer here.
11.12.25
Promotion: Brush gift set rose ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 11 December 2025 will be gifted a brush gift set rose free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Brush gift set rose for customers who purchase a Haircare Product on 11 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 11 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 11 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 11 December 2025 between 1am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
12.12.25
Promotion: Free Chitosan post style serum ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 12 December 2025 will be gifted a chitosan post style serum free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Chitosan post style serum for customers who purchase a Haircare Product on the 12 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 12 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 12 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 12 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
13.12.25
Promotion: Brush gift set rose ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 13 December 2025 will be gifted a brush gift set rose free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Brush gift set rose for customers who purchase a Haircare Product on 13 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 13 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 13 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 13 December 2025 between 11 am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
14.12.25
Promotion: Paddle Brush and Detangling Comb ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 14 December 2025 will be gifted a paddle brush and comb free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Paddle brush and comb set for customers who purchase a Haircare Product on 14 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on the 14 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 14 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on the 14 December 2025 between 11am and 6pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
15.12.25
Promotion: Free Travel Bag or Travel wrap ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 15 December 2025 will be gifted a travel bag or travel wrap free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Travel bag or travel wrap for customers who purchase a Haircare Product on 15 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 15 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 15 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 15 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
16.12.25
Promotion: Brush gift set rose ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 16 December 2025 will be gifted a brush gift set rose free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Brush gift set rose for customers who purchase a Haircare Product on 16 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 16 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 16 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 16 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of Covent Garden Popup. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
17.12.25
Promotion: Brush gift set rose ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 17 December 2025 will be gifted a brush gift set rose free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Brush gift set rose for customers who purchase a Haircare Product on 17 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 17 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 17 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Product on 17 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
18.12.25
Promotion: Clips ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 18 December 2025 be gifted 4 clips (one packet) free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: 4 Clips (one packet) for customers who purchase a Haircare Product on 18 December 2025 at the Dyson Covent Garden Popup.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 18 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 18 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 18 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
19.12.25
Promotion: Free Chitosan post-style serum ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 19 December 2025 will be gifted a chitosan pre-style serum free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Chitosan pre-style serum for customers who purchase a Haircare Product on 19 December 2025 at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 19 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 19 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 19 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
20.12.25
Promotion: Brush gift set rose ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 20 December 2025 will be gifted a brush gift set rose free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Brush gift set rose for customers who purchase a Haircare Product on 20 December 2025 at the Dyson Covent Garden Popup.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 20 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 20 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 20 December 2025 between 11am and 8pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
21.12.25
Promotion: Free Travel Bag or Travel wrap ‘Stocking filler’
Description: Customers who purchase a Haircare Product (‘Product’) at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA on 21 December 2025 will be gifted a travel bag or travel wrap free of charge.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: Travel bag or travel wrap for customers who purchase a Haircare Product on 21 December 2025 at the Dyson Covent Garden Popup.
Eligibility: The Promotion is only available to customers who purchase a Haircare Product on 21 December 2025 at the Dyson Covent Garden Popup.
Promotional Period: 21 December 2025 at the Dyson Covent Garden Popup.
How does it work? To benefit from the Promotion, customers will need to buy a Haircare Product on 21 December 2025 between 11am and 6pm.
Returns: If a participating Dyson owner decides to return their Haircare Product, they must do so in accordance with the Terms and Conditions of Sale applicable to the online store where they bought the product (available here – Website terms of sale). Participating owners will not be charged for the return of the product(s). The product(s) must be returned in their original packaging, including all accessories, attachments and promotional gifts (if any) along with the purchase receipt. If you have not contacted us within 30 days of the date of purchase applicable to this promotion, the offer does not apply (warranty rights and warranty claims are not affected by the Promotion). Returns will not be accepted if the device has been damaged by the buyer. Dyson is not responsible for incomplete or lost documents unless Dyson is at fault.
Exclusion: The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
Duration of event: 11 December to 21 December 2025
Promotion: Post box Prize Draw (‘Promotion’)
Description Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP, is offering 1 person who buys a Ceramic Pink, Amber silk or formulations Haircare Products at the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA, the chance to win a beauty product of their choice (“Prize”).
The Competition is subject to the following terms and conditions:
Organiser: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: A free beauty product of their choice which will be shipped to the location of their choice within the United Kingdom. If there is no stock of the desired product, the winner will be able to choose another Haircare Product of their choice.
Eligibility: The Promotion is open to participants who are 18 years or older and have bought a Haircare Product at the Dyson Covent Garden Pop-up during the period from 11 December up to and including 21 December 2025 and post a letter with their wish into the post box on site.
Registration and participation period: 11 December 2025 up to and including 21 December 2025
How does it work? To participate in the Promotion and a chance to win the Prize, customers will have to attend and purchase a Haircare Product at the Dyson Covent Garden Pop-up during the period from 11 December up to and including 21 December 2025. They must post a letter with their wish (desired Dyson Haircare Product) which enters them into the prize draw.
Winner Selection and Confirmation
The Prize will be allocated to 1 winner who will be selected at random from the wish cards posted and the winner will be contacted via email on 30 December 2025 or earlier with instructions on how to claim the Prize. If selected as a winner, you are required to claim the Prize in 7 days.
Failure to claim the Prize as instructed in the confirmation email will result in an automatic forfeiture.
The winner shall not be obliged to create or perform any other action except the instructions in the confirmation email in order claim the Prize.
Exclusion The Promotion does not apply to the purchase of any Haircare Products bought outside of the Dyson Covent Garden Popup at The Piazza, Covent Garden, London, WC2E 8RA. Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once per purchase.
Reservation Dyson reserves the right not to process incomplete, incorrect, amended, fraudulent or illegal entries. Dyson reserves all rights in case of abuse of the Event.
Confirmation By registering, you are not guaranteed to win the Prize, but you are agreeing to take part in the prize draw to win the Prize and fully accept and understand these terms and conditions. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
Duration of event: 11 December to 21 December 2025
Promotion: Spin to Win (‘Promotion’)
Description: Customers who enter the Dyson Covent Garden Pop-up at The Piazza, Covent Garden, London, WC2E 8RA between 11 and 21 December 2025 have the chance to either win a Dyson Designed Paddle Brush, a Dyson Vented Hairbrush 45mm or a Dyson Vented Hairbrush 35mm (‘Product’) through a spin the wheel. This is subject to while stocks last.
No additional purchase or payment is necessary to benefit from the Promotion.
The Promotion is subject to the following terms and conditions:
Promoter: Dyson Limited (“Dyson”) with registered office at Tetbury Hill, Malmesbury SN16 0RP.
Prize: 1 brush which could either be a Dyson Designed Paddle Brush, a Dyson Vented Hairbrush 45mm or a Dyson Vented Hairbrush 35mm.
Eligibility: The Promotion is open to participants who are 18 years or older who enter the Dyson Covent Garden Popup between 11 and 21 December 2025.
Promotional Period: Between 11 and 21 December 2025
How does it work? To benefit from the Promotion, customers will have to enter the Dyson Covent Garden Popup between 11 to 21 December 2025, spin the wheel and land on a winning tile.
Returns: A participating Dyson owner cannot return their brush if they land on the applicable tile.
Exclusion: Retailers, resellers, distributors, their employees and relatives, as well as Dyson employees and their relatives are all excluded from participating in the Promotion. Retailers and distributors are also not eligible to participate on behalf of their customers. An individual participant may only participate in the Promotion once.
Reservation: Dyson reserves all rights in relation to misuse of this Promotion by you. Dyson takes no responsibility for incomplete or missing documents, including but not limited to proof of purchase.
Confirmation: By participating in this Promotion, you agree to and confirm that you meet and agree to comply with the Terms and Conditions set out above. Please note the Terms and Conditions of Sale and Website Use Website terms of sale and Privacy Policy still apply and can be accessed through the links provided herein.
