DYSON 2024 RESULTS: Record volumes despite challenging conditions, setting the stage for more product launches in 2025 than ever before
Published: 29 September 2025
- Sales volumes: a record high for Dyson
- Revenue: £6.6bn (2023: £7.1bn)
- Profit: EBITDA: £0.9bn (2023: £1.4bn); profit before tax: £561m (2023: £1.1bn)
- Patents filed protecting new innovations globally in 2024: 238 (2023: 231)
- Accelerated growth in MEA, SEA, India and Eastern Europe
Dyson sold more products than ever before in 2024 – in excess of 20 million globally – while overcoming slower economic growth in some markets and one-off issues. It remained focused on invention in 2024: reinventing the format of the hair dryer again with the Dyson Supersonic r™ hair dryer and launching its first hair formulation, Dyson Chitosan™ range.
2025 has been marked by the launch of significant new formats and technologies, including the Dyson PencilVac™ vacuum cleaner, a total reimagining of the vacuum cleaner; Dyson Spot+Scrub™ Ai – a robot vacuum and wet floor cleaner in one machine, with self-emptying docking station and AI-powered learning; and Dyson Clean+Wash Hygiene – a new wet and dry cleaner on which the roller is refreshed with clean water on each rotation. September 2025 alone saw five new products unveiled by James Dyson at a major Berlin launch event – the result of an increased rate of product development – including the Dyson HushJet™ Purifier Compact, a powerful new purifier featuring an entirely new way to silence air as it exits the machine.
Apart from slower economic growth in 2024 and reduced consumer confidence in some key markets, one-off issues included currency fluctuations, notably in Asia and Turkey, which impacted revenue; a re-organisation of the business globally (which included a redundancy programme); a major factory fire in the Philippines (leading to a shortage of beauty products); and a deliberate rebalancing from direct retail – prioritising relationships with key retail partners.
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Sir James Dyson, Dyson's Founder, said:
“We sold more Dyson products than ever before in 2024 and continue to focus on new innovations for our customers, like the Supersonic r and the PencilVac. We are spending £8m a week on research and development and investing in our engineers of the future through the Dyson Institute.
“Our investments are yielding exciting new products every year. We are hugely excited about our launches in 2025 and beyond, which bring significant innovations into people’s homes including new wet and dry floor cleaning technology, robotic technology and purification technology, as well as complete reinventions of our hair dryer and vacuum cleaner formats.”
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Hanno Kirner, Dyson CEO, said:
“2024 was a difficult but necessary year of transformation for Dyson. We saw sales volumes reach their highest levels but revenue down on the prior year, due to one-off issues. We have increased the rate of product development, investing heavily in future products and future technology, notably in robotics and wet floor cleaning. We are now a leaner, reinvigorated and more productive company. We have succeeded in reducing unnecessary costs and are developing more of our engineers’ ideas. We are bringing more products to market this year than ever before.”
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Dyson filed 238 patents protecting new innovations globally in 2024 vs 231 in 2023. It continued to push the state-of-the-art forward with technology that solves problems in consumers’ everyday lives.
2024 product launches included:
- Dyson Supersonic r™ hair dryer – a complete reinvention of the hair dryer, unveiled at New York Fashion Week 2024. Dyson’s most powerful and lightest hair dryer yet, first on sale to professionals only, now available to all.
- Dyson Supersonic Nural™ hair dryer – our most intelligent hair dryer, which uses Nural™ sensors to regulate the heat of the dryer to protect scalp health[1] and enhance natural shine, while delivering fast, intelligent drying without heat damage.
- Dyson WashG1™ wet floor cleaner – the global launch of Dyson’s first dedicated wet floor cleaner combining hydration, absorption, and extraction to rapidly remove wet and dry debris and tough stains in one go – using only fresh water to leave the floor with a sheen.
- Dyson Airwrap i.d.™ multi-styler and dryer – our first connected beauty device, a Bluetooth®-enabled Airwrap that lets you program and set curls at the touch of a button.
- Dyson OnTrac™ noise-cancelling headphones – our award-winning audio product with advanced active noise cancellation and up to 55 hours of listening[2].
- Dyson Chitosan™ range – our haircare-meets-styling range that uses chitosan from oyster mushrooms (with Triodetic™ technology) to create flexible bonds for long-lasting, frizz-resistant styles with natural movement.
[Left to right: 1) Dyson Supersonic r™ hair dryer, 2) Dyson WashG1™ wet floor cleaner, 3) Dyson OnTrac™ headphones]
2025 launches so far include:
- Dyson PencilVac™ vacuum cleaner – the slimmest vacuum in the world at just 38mm in diameter and a total reimagining of the format of the vacuum cleaner. It has an entirely re-engineered dust separation system and a new cleaner head which uses four counter-rotating fluffy cones, giving excellent cleaning in any direction.
- Dyson Omega™ nourishing range – a new hair formulation, which smooths, conditions and detangles hair using a blend of seven omega-rich oils including sunflower oil grown on Dyson’s own farms in Lincolnshire.
- Dyson Airwrap Co-anda 2x™ multi-styler and dryer – the next-generation Dyson Airwrap multi-styler and dryer, with a new digital motor that provides twice the air pressure of its predecessor.
[Left to right: 1) Dyson PencilVac™ vacuum cleaner, 2) Dyson Omega™ nourishing range, 3) Dyson Airwrap Co-anda 2x™ multi-styler and dryer]
James Dyson also revealed five brand-new technologies at a global launch event in Berlin this September:
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Dyson Spot+Scrub™ Ai robot vacuum
Dyson’s new robot, a vacuum and wet floor cleaner in one machine, with self-emptying docking station and AI-powered learning. It continually optimises its cleaning patterns as it detects dirt and stains. It is relentless in ensuring the floor is left spotless – performing up to 15 focused cleaning passes over dirty areas until dirt is hygienically removed.
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Dyson Clean+Wash Hygiene wet and dry cleaner
A follow-up to the Dyson WashG1™ wet floor cleaner, it is a wet and dry cleaner on which the roller is refreshed with clean water on each rotation, to leave floors with a lovely sheen. Other wet cleaners rely on unhygienic filters which trap bacteria. The new Dyson Clean+Wash Hygiene wet and dry cleaner has no filter and is simple to maintain.
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Dyson V8 Cyclone cordless vacuum
Our light and highly manoeuvrable cord-free machines changed how people vacuum and most vacuums in the world now follow this format. This is the next-generation upgrade to the popular Dyson V8™ vacuum and is engineered to make cleaning faster and easier with 30% more suction power[3] and our latest technologies, including a self-emptying dock.
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Dyson V16 Piston Animal cordless vacuum
The most powerful anti-tangle cordless vacuum cleaner, powered by our most power-dense Hyperdymium™ motor. It is the first to have Dynamic Cyclones, where five additional cyclones cut-in on boost mode, and in 2026 it will have a self-emptying dock. Our CleanCompaktor™ bin holds up to 30 days of compressed dust[4], and the All Floor Cones™ Sense cleaner head adjusts to every floor type[5] and ejects even the longest hair[6] straight into the bin as you clean.
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Dyson HushJet™ Purifier Compact
Very high flow yet very quiet, compact air purifier featuring a completely new way to silence the air as it exits through the nozzle.
FAQs
1. What were Dyson’s headline results for 2024?
In 2024, Dyson achieved record-high volumes, selling over 20 million products globally despite challenging economic conditions and one-off disruptions. Revenue was £6.6bn, with profit before tax at £561m. The company accelerated growth in regions including MEA, SEA, India and Eastern Europe.
2. How is Dyson maintaining its focus on innovation?
Dyson invested £8m per week in research and development in 2024, filing 238 new patents and reinventing key categories - including launches like the Dyson Supersonic r™ hair dryer, Dyson WashG1™ wet floor cleaner, and Dyson Airwrap i.d.™ multi-styler and dryer - demonstrating ongoing commitment to solving real-world problems with pioneering technology.
3. What can we expect from Dyson in 2025?
2025 sees Dyson’s most ambitious year for product launches yet, with new technologies such as the 38mm Dyson PencilVac™ vacuum cleaner and the Dyson HushJet™ Purifier Compact, plus significant innovations in wet and dry cleaning, robotics, and haircare. Five entirely new products were unveiled at a global launch event in Berlin in September.
Footnotes
[1] When used in Scalp protect mode.
[2] Based on average listening time of 3 hours a day with ANC on. Performance may vary based on environmental conditions and usage.
[3] Compared to the original Dyson V8. Suction power tested to IEC 62885-4:2023 Sec. 5.11 and 5.12, in Boost mode at the inlet in SGS Laboratory USA in 2025.
[4] Real life performance may vary.
[5] Intelligently adapt: Auto adapts to floor type in Auto Mode.
[6] Tested with hair up to 60cm in Boost mode.
Press contacts
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Press Office
Email: press.office@dyson.com
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