The first of its kind in Italy, Gae Aulenti’s Dyson Demo Store is the sixth Dyson experience centre in the country, showcasing the full range of hair care, air treatment, lighting and vacuum technology. Bringing the tech to life through interactive demos, shoppers can put the products to the test. For vacuums, the dirt dispenser allows shoppers to choose from household dirt such as rice, sand and cereal to cover the test surface before using the cordless vacuum cleaners. Testing the latest in personal care technology, visitors can see the Dyson Coralle hair straightener's flexible plates in action as they adapt to different types of hair samples.
The Beauty Lab
Featuring a beauty salon, the Piazza Gae Aulenti store has a dedicated space for in-house personal care, equipped with two styling stations. There, clients can meet a Dyson stylist who, based on the characteristics of their hair and needs, provides advice and a personalised styling service using Dyson Personal Care technology.