"The most striking new feature is the light-up stem that emits a warm orange glow that’s part candlelight and part lightsabre, and designed for evening relaxation free from harmful blue light. […] Basically, it’s the last lamp you’ll ever need to buy."

"It has a unique technology that makes it possible to measure the local daylight and to deliver the light in four different formats - as indirect light, workplace, object or ambient light."

"From waking up with an artificial sunrise in a bedroom, working with a powerful high-quality task light, enhancing interiors with the dramatic feature lighting or relaxing in the evening with soothing ambient light, the Dyson Lightcycle Morph is engineered for versatility."

"With the lamp you wake up relaxed thanks to an artificial sunrise, you study in powerful light or you end the day with mood lighting. […] The lamp creates light up to the warmest light levels, so that even candlelight is simulated."

"The aptly named Morph is something of a Transformer of lamps thanks to its ability to contort into one of four different lighting options."

"Dyson has made a name for itself by meticulously designing products that typically far outperform its competitors’ offerings."

"Because light has an important effect in regulating human biological rhythms, the concept behind the restyling is that the lamp must adapt to those who use it."

"As well as looking good, high quality light could be a good way to stave off tired eyes when you're focusing on intricate tasks like writing, sewing, or DIY projects."

"The lamp features a fascinatingly elegant design that evokes a feeling similar to Dyson’s other products."

"The Lightcycle Morph is probably more than a mere lamp – it's a symbol for how every product we use can and should be made."

"Dyson ensured that the lighting would actually strengthen the colours rather than drown them out."

"You would expect a high-tech lamp like this to be equipped with an app, and it is. You can adjust the amount of light and the colour temperature from the app and select predefined modes such as study and relaxation."

"The modes are as versatile as anyone could need. […] Also intriguing is the fact that if you stick your age into the connected app, then over the years, the lamp should on average get brighter."