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In stock
Select formulation:
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Straight to wavy light conditioningStraight to wavy light conditioning
For naturally straight to wavy hair that is easily weighed down.
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
For naturally straight to wavy hair that is easily weighed down.
1 of 4
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
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Out of stockStraight to wavy rich conditioningOut of stock Straight to wavy rich conditioning
For naturally straight to wavy hair that needs more intensely nourishing ingredients.
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
For naturally straight to wavy hair that needs more intensely nourishing ingredients.
2 of 4
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
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Curly to coily light conditioningCurly to coily light conditioning
For naturally curly to coily hair that is easily weighed down.
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
For naturally curly to coily hair that is easily weighed down.
3 of 4
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
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Curly to coily rich conditioningCurly to coily rich conditioning
For naturally curly to coily hair that needs more intensely nourishing ingredients.
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
For naturally curly to coily hair that needs more intensely nourishing ingredients.
4 of 4
For use on towel-dried, damp hair, before styling.
Four formulas, precision-blended for different hair types.
£49.00
Dyson Chitosan™ Pre-style cream
2x longer hold.¹ Without the crunch.
Engineered with Dyson Triodetic™ technology.
Up to 50% less unwanted frizz.
Locks in natural movement and shine.
Available in four variants.
Retain your styles for longer with Dyson Chitosan™ Pre-style cream. Developed to give 2x longer hold¹, without crunch, stickiness or residue – for looks that last all day, while maintaining natural movement and shine.
Dyson Triodetic™ technology, powered by our key ingredient, chitosan, creates flexible, lightweight bonds that support the hair, strand by strand – protecting your style from unwanted frizz, even in high humidity.²
Available in four formula variants, each tailored to a different combination of hair shape and conditioning preference.
Use on damp, towel-dried hair to create a foundation of flexible, all-day style hold. Use alongside Dyson Chitosan™ Post-style serum to prime and define your styles, with flexible hold.
How to use
Use Pre-style cream on damp, towel-dried hair, before styling, for long-lasting, flexible hold.
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Pump
Remove lid. Position the pump mid-palm and push down to dispense one dose of product. We recommend starting with 1–2 pumps, before building for your hair thickness and density.
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Sheer
Sheer between palms until the formula transforms from a rich cream to a transparent serum.
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Smooth
Dyson Chitosan Pre-style cream smoothed between palms and hair.
Flexible, all-day hold.¹
Up to 50% less unwanted frizz.¹
Rigorously tested at 80% humidity.
For soft, shiny, smoother hair that lasts.¹
Buy from Dyson.co.uk
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Dyson Chitosan™ Pre-style cream (100ml)
Overall rating
The story of chitosan
[chi-to-san]: A complex macromolecule, derived from oyster mushrooms – and the key to our flexible hold.
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Natural strength
Chitosan is an essential component found in the cell walls of mushrooms, giving the fungi its billowing, cloud-like shape.
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Flexible hold
This complex macromolecule helps create flexible bonds that support hair, strand by strand, as a foundation of our Dyson Triodetic™ technology.
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Real results
Hold. Movement. Shine. Dyson Chitosan™ formulations give your style 2x longer hold,¹ while maintaining a natural look and feel.
Dyson Chitosan™ Pre-style cream
Our Pre-style cream is for anyone wanting to retain their hair styles for longer, while maintaining natural look and feel.
Understanding your hair shape
Hair strands naturally have a shape – ranging from poker straight to tightly coiled. Knowing this shape helps to choose the best products, devices and styles for its care.
Our Pre-style cream is tailored to two groups of hair shapes: straight to wavy, and curly to coily. To choose, imagine your hair has been freshly washed and left to air-dry. What shape do the majority of the strands take?
Tip: If your hair has been permanently straightened or styled, refer to the shape your hair currently takes when air-dried.
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Straight to wavy
If your hair strands naturally dry straight, form a loose wave, or a more distinct S-shape with some spiral curling, select a straight to wavy formula.
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Curly to coily
If your hair strands naturally dry into loose spiral curls and ringlets, tighter corkscrew or S-curls, or a closely-coiled Z-pattern, select a curly to coily formula.
Light and rich conditioning
Our Pre-style cream formulas are enriched with nourishing conditioning ingredients, including oil blends. Each variant has been carefully developed to deliver optimum conditioning benefit, without weigh-down on the hair.
Conditioning preference can be influenced by multiple factors, and can change over time, depending on your hair’s condition and styles.
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Light
Our light conditioning formulas use grapeseed oil to nourish without adding excess weight to the hair. If your hair strands are finer, or your overall hair density thinner, select a light conditioning formula.
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Rich
Our rich conditioning formulas use more intensely nourishing ingredients, such as castor seed oil, to condition, soften and maintain shine. If your hair is thicker, in strand diameter and/or density, or is especially dry or damaged, you may prefer a rich conditioning formula.
Key benefits
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Dyson Triodetic™ technology
Triodetic™ technology, powered by chitosan, locks in flexible styles, strand by strand.
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Hair health
With oil blends to condition the hair surface, reducing frizz and giving a soft, shiny finish.
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Precision engineering
Dyson-designed packaging, engineered for precise, controllable use.
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Fragrance
Sparkling bergamot. Subtle florals. Warming cedarwood, moss and musk.
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Results engineered for all hair types
Create the look
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Naturally straight hair results
Model uses Pre-style cream, Straight to wavy, rich conditioning, on her naturally straight hair. Styled with Dyson Airstrait™ straightener. Finished with Dyson Chitosan™ Post-style serum.
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Naturally straight hair results
Model uses Pre-style cream, Straight to wavy, light conditioning, on her naturally straight hair. Styled with Dyson Airwrap™ multi-styler with 30mm Airwrap™ barrel. Finished with Dyson Chitosan™ Post-style serum.
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Naturally wavy hair results
Model uses Pre-style cream, Straight to wavy, rich conditioning, on her naturally wavy hair. Styled with Dyson Airwrap™ multi-styler with 20mm Airwrap™ barrel. Finished with Dyson Chitosan™ Post-style serum.
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Naturally wavy hair results
Model uses Pre-style cream, Straight to wavy, light conditioning, on her naturally wavy hair. Styled with Dyson Supersonic Nural™ hair dryer and Dyson-designed brush. Finished with Dyson Chitosan™ Post-style serum.
Create the look
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Naturally curly hair results
Model uses Pre-style cream, Curly to coily, light conditioning, on her naturally curly hair. Styled with Dyson Airwrap™ multi-styler with Large volumising brush. Finished with Dyson Chitosan™ Post-style serum.
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Naturally curly hair results
Model uses Pre-style cream, Curly to coily, light conditioning, on her naturally curly hair. Styled with Dyson Supersonic r™ hair dryer with the Diffuser attachment. Finished with Dyson Chitosan™ Post-style serum.
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Naturally coily hair results
Model uses Pre-style cream, Curly to coily, rich conditioning, on her naturally coily hair. Styled with Dyson Supersonic Nural™ hair dryer. Finished with Dyson Chitosan™ Post-style serum.
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Naturally coily hair results
Model uses Pre-style cream, Curly to coily, rich conditioning, on her naturally coily hair. Styled with Dyson Supersonic Nural™ hair dryer. Finished with Dyson Chitosan™ Post-style serum.
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Frequently asked questions
How do the four Pre-style cream formulas differ?
Each formula contains the same level of our hero ingredient, chitosan, to create flexible hold in your hair. However, each variant has also been carefully engineered with varying levels of other key ingredients – including emollients, conditioners, and emulsifiers – to suit different hair shapes and conditioning preferences.
Our light conditioning formulas use grapeseed oil to nourish and enhance softness and hold, without adding excess weight to the hair.
Our rich conditioning formulas use more intensely nourishing ingredients, such as castor seed oil, to condition for soft, long-lasting styles on hair that needs more intense hair nourishment.
How do I choose the right Dyson Chitosan™ Pre-style cream variant for my hair?
Choosing the right Pre-style cream variant for your hair comes down to two key factors and is based on your natural hair type, regardless of the style(s) you’re looking to achieve.
First, determine your hair shape. Our Pre-style cream is tailored to two groups of hair shapes: straight to wavy, and curly to coily. To find which applies to you, imagine your hair has been washed and left to air-dry. What shape do the majority of the strands take?
Second, decide your conditioning preference. If your hair strands are finer, or your overall hair density thinner, choose a light conditioning formula. If your hair is thicker, in strand diameter and/or density, or is more dry or damaged, you may prefer a rich conditioning formula.
Should my hair be damp, wet or dry before using my Dyson Chitosan™ Pre-style cream?
Dyson Chitosan™ Pre-style cream should be applied to damp, towel-dried hair, before drying and styling.
How much product should I use?
The amount of Pre-style cream that’s right for you will vary depending on factors such as your hair length, density, thickness and condition.
Less is more with our Pre-style cream. We recommend starting with one or two pumps, building as needed for your hair. Our Dyson-engineered applicator is rigorously tested to deliver the same amount, pump after pump, so once you’ve established the right amount for your hair, you can count on your dosage, every time.
How long does the style hold last?
Dyson Chitosan™ Pre-style cream is engineered for flexible all-day hold, so you can help the styles you love last for longer, even in high humidity.³
What’s the hero ingredient in the Dyson Chitosan™ range?
Chitosan is the hero ingredient in our Dyson Chitosan™ hair styling range. Chitosan is a complex macromolecule derived from oyster mushrooms. This complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all-day hold.¹ It’s the foundation of our Dyson Triodetic™ technology. Our key ingredient is also supported by oils, to help condition the hair surface, reducing frizz and giving a soft, shiny finish.
Do I need to use a Dyson hair care device to see benefits from the Dyson Chitosan™ hair styling products?
Our Dyson Chitosan™ range is compatible with all styling routines, no matter the tool you’re using.
However, Dyson Chitosan™ Pre-style cream and Post-style serum are the only styling products specifically designed and tested to work with Dyson hair care devices, following the same engineering mindset. So if you already own a Dyson hair care device, or you’re looking to buy one, the Dyson Chitosan™ hair styling range is the perfect partner to help your styles, last longer, even in high humidity.³
Is the Dyson Chitosan™ hair styling range safe to use on coloured and chemically treated hair? (e.g. perms or chemically straightened hair)
Yes, our Dyson Chitosan™ hair styling range is safe to use on bleached, coloured, and chemically treated hair.
- 1 vs. untreated hair.
- 2 Tested at relative 80% humidity.
- 3 vs. untreated hair. Tested at relative 80% humidity.
Flexible, all-day hold.
Up to 50% less unwanted frizz.
Rigorously tested at 80% humidity.
For soft, shiny, smoother hair that lasts.