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Car dealership exterior

Case study

BMW Sytner

High Wycombe

Dyson Airblade Tap hand dryers in bathroom

The business

BMW is one of the best-selling luxury automakers in the world. Its award-winning Sytner dealership in High Wycombe sells BMW vehicles as well as MINI cars.

Conventional hand dryers

The problem

“We recently refurbished our site to install the updated BMW corporate identity, and we wanted to ensure that customers had a premium experience throughout the dealership,” explains Victoria Richards, Customer Relations Manager.

“With our hand dryers, we wanted something that would reflect the same level of design and engineering that’s present on the showroom floor.”

The solution

  • Fast and hygienic
    Hands are dried hygienically in just 12 seconds. An infrared sensor detects hand positions and releases water or air.

  • Dries hands properly
    The Dyson Airblade Tap hand dryer allows users to wash and dry their hands at the sink. It dries hands using 341mph sheets of air, forced through two laser-cut apertures measuring just 0.55mm in width.

  • Cleaner washrooms
    "The taps work seamlessly in conjunction with our new countertop sinks and there's never any water dripped on the floor," adds Victoria.


The Dyson Airblade Wash+Dry Wall

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