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Car dealership exterior

Case study

BMW Sytner

High Wycombe

Dyson Airblade Tap hand dryers in bathroom

The business

BMW is one of the best-selling luxury automakers in the world. Its award-winning Sytner dealership in High Wycombe sells BMW vehicles as well as MINI cars.

Conventional hand dryers

The problem

“We recently refurbished our site to install the updated BMW corporate identity, and we wanted to ensure that customers had a premium experience throughout the dealership,” explains Victoria Richards, Customer Relations Manager.

“With our hand dryers, we wanted something that would reflect the same level of design and engineering that’s present on the showroom floor.”


The Dyson Airblade Wash+Dry Wall