DYSON 2025 RESULTS: Tariffs and currency hit hard, but Dyson launches more products than ever before and grows EBITDA by 18%

Published: 26 March 2026

• 2025 EBITDA: £1.11bn (2024: £0.94bn)
• Operating profit: £0.6bn (2024: £0.52bn)
• Revenue: £6.13bn (2024: £6.57bn)
• R&D investment: more than £400m
• Number of patents filed on new innovation: 252

Dyson launched 13 new products in 2025, more than ever before in a single year, with EBITDA climbing to £1.11 billion – up 18% – and operating profit growing 15% to £0.6bn.

The company invested more than £400m in R&D, including in AI and machine learning, culminating in the launch of the Dyson Spot+Scrub™ Ai robot last October. This robot vacuum and wet floor cleaner uses vision and intelligence to detect, identify and remove stains, with a self-emptying docking station.

Dyson’s newly unveiled products in 2025 also included the Dyson PencilVac™ – the world’s slimmest vacuum at just 38mm diameter – and the Dyson Clean+Wash Hygiene hard floor cleaner, a new wet and dry cleaner on which the roller is refreshed with clean water on each rotation.

Dyson’s strong earnings growth came despite significant headwinds. US tariffs were particularly damaging, foreign currency developments were not favourable, and low consumer confidence in markets such as the US, Germany and China continued. Fast-growing markets included Turkey, where volumes increased by a fifth, Korea, India, Poland, Mexico, Singapore and South East Asia, as well as Great Britain.

Dyson is renewing its commitment to delivering a premium customer service experience. In 2026, Dyson is rolling out its “never without your Dyson” promise globally, meaning that when products are being serviced or repaired, owners are given the latest Dyson technology to ensure they never have to forgo using the product they love.

NOTES TO EDITORS:

Dyson Spot+Scrub™ Ai robot vacuum
Dyson’s new robot, a vacuum and wet floor cleaner in one machine, with self-emptying docking station and AI-powered learning. It continually optimises its cleaning patterns as it detects dirt and stains. It is relentless in ensuring the floor is left spotless – performing up to 15 focused cleaning passes over dirty areas until dirt is hygienically removed. 

Dyson Clean+Wash Hygiene wet and dry cleaner
A follow-up to the Dyson WashG1™ wet floor cleaner, it is a wet and dry cleaner on which the roller is refreshed with clean water on each rotation, to leave floors with a lovely sheen. Other wet cleaners rely on unhygienic filters which trap bacteria. The new Dyson Clean+Wash Hygiene wet and dry cleaner has no filter and is simple to maintain.

Dyson PencilVac™ vacuum cleaner (2025 TIME Best Inventions)
The slimmest vacuum in the world at just 38mm in diameter and a total reimagining of the format of the vacuum cleaner. It has an entirely re-engineered dust separation system and a new cleaner head which uses four counter-rotating fluffy cones, giving excellent cleaning in any direction.

Dyson Airwrap Co-anda 2x™ multi-styler and dryer (ELLE International Beauty Award)
The next-generation Dyson Airwrap multi-styler and dryer, with a new digital motor that provides twice the air pressure of its predecessor.

Dyson V8 Cyclone cordless vacuum
Our light and highly manoeuvrable cord-free machines changed how people vacuum and most vacuums in the world now follow this format. This is the next-generation upgrade to the popular Dyson V8™ vacuum and is engineered to make cleaning faster and easier with 30% more suction power[1] and our latest technologies, including a self-emptying dock.

Dyson V16 Piston Animal cordless vacuum
The most powerful anti-tangle cordless vacuum cleaner, powered by our most power-dense Hyperdymium™ motor. It is the first to have Dynamic Cyclones, where five additional cyclones cut-in on boost mode, and in 2026 it will have a self-emptying dock. Our CleanCompaktor™ bin holds up to 30 days of compressed dust[2], and the All Floor Cones™ Sense cleaner head adjusts to every floor type[3] and ejects even the longest hair[4] straight into the bin as you clean.

Dyson HushJet™ Purifier Compact (Esquire, 2025 Best Purifier of the Year)
Very high flow yet very quiet, compact air purifier featuring a completely new way to silence the air as it exits through the nozzle. 

Dyson Omega™ nourishing range 
A new hair formulation, which smooths, conditions and detangles hair using a blend of seven omega-rich oils including sunflower oil grown on Dyson’s own farms in Lincolnshire. Dyson also picked up a Marie Claire Prix d' Excellence de la Beauté for its Chitosan range.