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Dyson Pure Cool White Silver
Limited stock Dyson Pure Cool logo

The Dyson Pure Cool™ purifying tower fan.

The only purifying fan to clean a whole family room properly. Floor-standing purification.

35-day money-back guarantee.

Out of stock.

To purify a whole family room properly, the Dyson Pure Cool™ purifying fan goes beyond standard test conditions,¹ by also automatically sensing particles and gases, capturing 99.95% of ultrafine particles, and projecting and circulating purified air using Air Multiplier™ technology.² Only the Dyson purifying fan is designed and tested to do all of this.

¹The AHAM AC1-2015 standard defines purifier performance in a specified test chamber, based only on cleaning efficiency rates.  

²Tested for filtration efficiency (EN1822) at 0.1 microns and whole room coverage (TM-003711 & DTM801) in a 27m² room.

All features

  • Senses pollutants in real time
    Automatically detects and reports air quality levels in real time on PM 2.5, PM 10, VOC and NO2. 

  • Captures pollutants with 360° sealed HEPA and activated Carbon filters
    The fully-sealed filter system combines an activated carbon filter to remove gases, and a  Glass HEPA filter  that captures 99.95% of microscopic allergens and pollutants as small as 0.1 microns.³

  • Projects powerful airflow 
    Air Multiplier™ technology delivers over 290 litres per second of smooth, yet powerful airflow – circulating purified air throughout the whole room.⁴

  • Intelligent reporting
    Automatically senses, captures and projects – then reports to your Dyson Link app.⁵

  • Oscillates up to 350°
    Adjustable oscillation angle from 45° to 350°, to help project purified air around the whole room.

  • Draught-free diffused mode 
    Purifies without the draught. 

  • Cools
    Purifies all year round. Cools you in summer. 

  • Quick and easy filter changing 
    Low maintenance, easily changeable filters. With built-in notification when they require replacing.

  • Night-time mode
    Monitors and purifies using its quietest settings, with a dimmed display.

  • Remote control
    Curved and magnetised to store neatly on top of the machine.

  • Voice control
    Control it hands-free with compatible voice services, including Amazon Alexa, Google Home⁷ and Siri Shortcuts

  • Sleep timer
    Dyson Pure Cool™ fans can be programmed to turn off after preset intervals, from 15 minutes to 9 hours. 

  • Certified asthma and allergy friendly™
    This Dyson Pure Cool™ is certified asthma and allergy friendly™ by Allergy Standards Limited

³Tested to EN1822. Particles as small as 0.1 microns. 

⁴In maximum setting. Tested to Dyson internal test method TM-003711   in a 27m2 room and DTM801. 

⁵Requires device to run app, 2.4GHz or 5GHz Wi-Fi connection or mobile data, and Bluetooth 4.0 support. For app compatibility, please search for “Dyson Link” on the iOS App Store or the Google Play Store. Standard data and messaging rates may apply. 

  • 7 Refer to the Dyson Link app for compatible voice services. Apple, the Apple logo and Siri are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of the Apple Inc., registered in the U.S. and other countries. Google Play, the Google Play logo, Google Assistant are trademarks of Google Inc. Amazon Alexa and all related logos are trademarks of, Inc. or its affiliates.

Dyson Pure Cool™ tower White/Silver

Overall rating

71% of reviewers would recommend to a friend.

The best just got even better!!


Having been an owner of a Dyson Pure Cool Link (desktop) previously, we were keen to see how the new model compared. We have the new model TP04 (tower) Pure Cool Link. The build quality is still the excellent quality you would expect from any Dyson product. Sturdy, and made with quality materials. At first glance there are no huge differences in how the machine looks. However, when the machine is plugged in and switched on, that's when the changes become apparent. Firstly, the small display on the previous model has been replaced with a larger LCD display that enables you to cycle through various modes. This is a big improvement on the older model, as you can now easily see what the machine is doing, and how it is performing. There are 2 other major performance improvements that I immediately noticed with the newer model. 1) The Oscillation. This can now be set to various degrees of "turn", and can turn 350 degrees, rather than the limited oscillation the previous model had. 2) There is now a "diffused air mode". What this allows you to do is still clean and purify the air, but not necessarily having to have the machine blowing in a Fan mode. The machine still connects to the Dyson Link app, and there is a wealth of information that can be learned from using this. Outdoor air quality and temperature, in addition to how the quality and temperature of the air in your own room/house, to name just a few. I would certainly recommend this new and improved model to anyone, and especially for those who have any issues or allergies such as asthma/hayfever etc.

In the box

Dyson Pure Cool™ tower White/Silver

  • Remote control


  • Weight

    4.98 kg

  • Amp diameter

    117 mm

  • Base diameter with plate

    223 mm

  • Cord length

    1.8 m

  • Total height

    1,054 mm

  • Format


  • HEPA filter

    Glass HEPA Media

  • Height

    1,054 mm

  • Length

    117 mm

  • Width

    206 mm

Choose your model

Dyson Pure Cool™ Tower

Limited stock

Dyson Pure Cool™ tower White/Silver

Automatically purifies a whole room and cools you. Senses and displays real-time air quality. Connects to Dyson Link app. For larger spaces.

1 accessories included
See all Hide Click to learn more
Remote control

Curved and magnetised to store neatly on the machine

Out of stock.
    Learn more
    Dyson refurbished

    Dyson Pure Cool Me™ (White/Silver)

    Cools you with purified air.

    Captures gases, pollutants and allergens.

    Dyson Core Flow™ technology.

    1 accessories included

    See all Hide Click to learn more
    Remote control

    Curved and magnetised to store neatly on the machine

    Out of stock.
      Learn more



      Frequently asked questions

      Should I change the fan settings in different seasons?

      Increasing airflow will create a cooling effect using purified air, so you may find it beneficial to change your purifier fan's speed settings as the temperature changes. For personal cooling in summer, use settings 4-10. In colder periods, enable diffused mode. It projects air through the back of the machine, to avoid unwanted cooling.

      Does the LCD display stay on throughout the night?

      If you're concerned by the brightness of your purifier fan's LCD display, consider enabling Night-time mode using your remote control or the Dyson Link app. During operation, a small moon icon indicates that your purifier fan is on, but the main display turns off after 10 seconds to help avoid sleep disturbance.

      How do I know when my purifier fan is in auto mode?

      If auto mode is enabled, AUTO will be illuminated on your purifier fan's LED display. When your machine is purifying the air, AUTO will be in white. When the air in the room is purified, it will turn green and your purifier fan will remain idle until pollutant levels rise.

      How long should my purifier fan be turned on for?

      Your purifier fan's auto mode is designed to manage the air quality in your home without you having to operate the machine – so it's only on when it needs to be. If you or someone in your home suffer from allergies or respiratory illnesses, we particularly recommend using your machine's auto mode.

      Where should I place my purifier fan?

      Your purifier fan is engineered to purify single rooms, so you should use it where you spend the majority of your time at home. When placing the machine, make sure there is at least a few feet of clearance on all sides so that the air can circulate effectively.

      Should I keep my windows open or closed?

      Your purifier fan works most efficiently in a sealed environment – opening the windows can allow more pollutants to enter the air in your home, which means your machine will take longer to work.

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