Dyson’s retail expansion continues with the opening of the seventh Dyson Demo store in Italy and Tuscany's first
The new space focuses on technology, beauty and wellbeing and boasts Italy’s second Beauty Lab.
Florence, 11 May 2021
Dyson’s retail expansion continues with the opening of the seventh Dyson Demo store in Italy and is designed to supply its potential owners with a unique technology experience. The first Dyson store in Tuscany officially opened its doors at the Gigli shopping mall with a Beauty Lab devoted to personal care product experiences.
Offering advice from Dyson Experts, tailored tips from Dyson stylists as well as personalisation in the ultimate “try before you buy” experience, the Tuscan store provides potential owners with the information they need, when they need it.
The opening of Italy's latest Dyson Demo store comes soon after the company announced its intention of doubling its product portfolio and entering completely new sectors by 2025. To bring these goals to fruition, Dyson announced a new investment plan worth £2.75bn in new technologies over five years and open a further 20 Demo stores around the world by then end of 2021.