Dyson Global Wet Cleaning Study 2025
Dyson’s first Global Wet Cleaning Study unveils insights into global cleaning habits, frustrations with existing wet cleaning tools, and the inefficiencies of traditional methods.
Dyson announces the results of its first global wet cleaning study to investigate wet cleaning habits and behaviours, and frustrations people face with their wet cleaning tools. The study, undertaken by 23,311 respondents from 28 countries and regions1, reveals that while 93% of people have hard floors, only 48% use a wet cleaning machine to clean their homes.
“Drawing on Dyson’s 20 years of research in microscopic dust, our findings confirm that vacuuming is the most effective way to tackle household dust. However, for tough, dried-on stains, liquid is essential to ‘re-hydrate’ them for easier removal."
Matthew Lee, Senior Research Scientist at Dyson
Over half of those who wet clean cite maintaining hygiene and removing dirt and grime as their top motivations. But are they using the most efficient and effective methods to achieve these results?
Old Tools, New Problems: Why mopping can’t keep up with modern homes
Traditional wet floor cleaning tools remain the go-to choice for many households, with 52% still relying on a mop and bucket, 41% using a wet cloth, and 24% turning to a wet sweeper. However, these tools often struggle to deliver a ‘barefoot clean’ finish.
“For traditional tools like mops, wet sweepers and single-roller wet washers, the problem often stems from a film of invisible dirt or grime being smeared across floors during cleaning. This happens when mops are used with dirty water or when wet washers fail to fully lift debris. In contrast, the Dyson WashG1 TM uses a double roller system to achieve stain-free floors.”
Ketan Patel, Senior Design Manager at Dyson
45% of people who wet clean say they need to vacuum, sweep or brush before wet cleaning. This is common with tools like mops and wet cloths, which often struggle to remove larger or solid debris on their own. This can double the cleaning time required, requiring vacuuming and wet cleaning in separate steps.
It’s no surprise, then, that the average home cleaning routine takes a staggering 109 minutes –nearly two hours. For busy households, this extended time investment highlights the need for a more efficient solution that combines dry and wet cleaning seamlessly.
Other top frustrations respondents face with existing wet cleaning tools include:
- Around 1 in 3 say their tools do not clean edges effectively.
- 1 in 4 say maintenance is time-consuming for their tools.
- 1 in 4 say their machines have insufficient batteries.
- 1 in 4 say their tools struggle to remove stains.
What about pet owners?
Pet owners face an additional cleaning challenge: pet messes. Our furry friends bring joy, but they also bring muddy paw prints, kibble crumbs, and pet hair, all of which can make maintaining a clean home challenging.
With 56% of global households owning pets, the study found that 3 in 4 pet owners wet clean their floors as a routine, but many still rely on traditional methods too – 56% use a mop and bucket, 44% turn to a wet cloth, and 26% rely on a wet sweeper.
1 in 4 dog and cat owners report that their wet cleaners struggle to clean pet-related messes, among other frustrations:
- 1 in 3 dog and cat owners say their tools do not pick up pet hair effectively.
- 31% of pet owners say their tools do not clean edges effectively.
- 29% of pet owners say maintenance is time-consuming for their tools.
- 28% of pet owners say their tools struggle to remove tough stains.
“Pet hair can introduce invisible allergens into the home via pet dander. It’s important to maintain a regular and effective cleaning routine, as pet allergens can easily stick to furniture, bedding, fabrics, and items carried in and out of the home.”
Matthew Lee, Senior Research Scientist at Dyson
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From Smear to Sparkle: Dyson reinvents the way we clean our floors
Blending our expertise in dust and wet science, the Dyson WashG1TM cleans dust and dirt like a vacuum2. It is the most hygienic floor washer on the market3, with no exhaust emissions and the use of wet filters which can build up odour and bacteria. It uses a combination of hydration, agitation, and separation technologies to pick up and separate both wet and dry debris, including hair.
With two counter-rotating, highly absorbent microfibre rollers, the Dyson WashG1TM cleans on all sides for a thorough and faster deep clean. The machine removes stains in 30% fewer passes and allows floors to dry 80% quicker than using a mop.
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The Dyson V15s Detect SubmarineTM wet-and-dry cordless vacuum combines Dyson’s pioneering dust illumination, powerful suction, and anti-tangle technology with the Dyson Submarine TM wet roller head to wash hard floors. It provides an all-in-one solution for all cleaning needs.
Powered by the Dyson Hyperdymium TM motor, the Dyson V15s Detect Submarine TM delivers powerful suction and a comprehensive deep clean. The machine comes with three interchangeable cleaner heads – the Fluffy Optic TM illuminates invisible dust, the Digital Motorbar TM de-tangles hair as you clean, and the Dyson Submarine™ tackles spills, stubborn stains, and debris with ease. With its low-profile build and full-width brush bar, the Dyson Submarine™ wet roller head enables effortless manoeuvrability under furniture, ensuring every corner, crevice, and difficult-to-reach space remains spotless.
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Engineered to complement the Dyson WashG1TM and the Dyson V15s Detect SubmarineTM, the Dyson 02 Probiotic hard floor cleaning solution is a unique blend of probiotics that have been selected for their ability to tackle a variety of common household contaminants. It contains about 250 billion probiotic microorganisms (i.e. good bacteria) that can metabolise contaminants and dirt on the floor and throughout the machine.
Unlike conventional formulations with quick but short-term effects, the probiotic microorganisms in the Dyson 02 Probiotic hard floor cleaning solution continuously degrades organic soils after application. When used in tandem with the Dyson WashG1TM, the probiotics persists on the rollers, floors, and throughout the machine after running a self-cleaning cycle, providing a longer-lasting clean.
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Press Contacts
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Press Office
Email: press.office@dyson.com
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Footnotes
1 23,311 respondents across 28 countries and regions: United States, Canada, Mexico, Great Britain, Netherlands, Belgium, Germany, Austria, Switzerland, France, Italy, Spain, Portugal, Türkiye, Poland, Hungary, Czechia, Romania, Greece, Croatia, Serbia, Israel, Mainland China, Hong Kong SAR, Taiwan, India, South Korea, Australia. Fieldwork conducted from 27th February to 19th March 2025. Data has been weighted at a ‘Global’ level to be representative of different population sizes.
2 For use on hard floor only, non-suction device that picks up dry debris and dust with the counter rotating double roller system
3 Technology comparison to suction machines which contain filters, with a single roller and dry debris separation inside the dirty water tank
