Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
View of the DCO1 production line showing Dyson machines

Chapter Six

DC01

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    The cyclonic system in DC01, showing the shroud to trap hairs, the entry into the cyclone and the spiral of centrifugal force in the interior with the exit at the top.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    Photographed with DC01s in 1993.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    A powerful early advertisement campaign for DC01 – saying 'goodbye' to the bag in multiple languages. A few years ago, when I presented at Speech day for my old school, Gresham's, I challenged the pupils to guess what the 'AMF' in the ad referred to win a DC01. Later that afternoon a boy came up to me saying he had the answer – 'Adios mother f*cker'! He was right of course and I gave him a vacuum as promised. I was moved to hear that the boy's mother had died just days before and that he used his new vacuum cleaner to keep his mother's grave clean in the chapel where she was buried.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    One of the many ways we applied cyclone technology was with the Diesel Trap. I was never convinced diesel was in any way 'clean', despite government saying otherwise. By trapping diesel in the exhaust of a vehicle, you could prevent harmful particles from polluting streets and pavements. I demonstrated this in 1993 on the UK's Blue Peter show. I drove around Shepherd's Bush and showed presenter Anthea Turner the dirt that had been collected.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    Early promotional photo of a DC01 against a competitor with a cloth bag.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    Our first production line for DC01, at Bumpers Farm in Chippenham, 1993.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    Our first TV ad. Miele objected to it, claiming we wouldn't be able to pick up the bits of paper in reality. Total nonsense of course.

  • Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.co.uk or contact 0800-298-0298 if you would like further help, or to see the information in an alternative format.

    Please see our Accessibility Statement for more information.

    A breakdown of the workings of DC01.